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TEN TIPS FOR AMAZING BUSINESS NETWORKING FROM FSB
Business networking is an effective business tool for small businesses , providing a platform to meet like-minded individuals and build connections for growth and development , both professionally and personally . With the rise in virtual networking , there are even more opportunities to meet local business owners at networking events , and many events are free to attend . Here , the Federation of Small Businesses ( FSB ), the UK ’ s largest membership organisation for small businesses which runs an on-going programme of networking events , shares ten top tips on making the most of networking .
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1 . Have a strategy
Think about what you want to achieve :
• Raise your company profile
• Gain new contacts and learn new skills
• Generate referrals
If you are new to networking , visit as many events as possible , talk to the regulars and find out if the group will fit in with your strategy before making a regular commitment .
2 . Pitch perfect
• Create a simple 60-second ‘ elevator pitch ’ which describes your business and your objectives clearly and concisely . You ’ ll want to include your professional expertise and unique selling point .
• Be memorable . In a room full of others what makes your business stand out from the crowd ?
• Bring props , marketing materials and business cards to show off your expertise and help others to understand what you do .
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