Intelligent CXO Issue 21 - Page 19

INFOGRAPHIC contrast to survey respondents saying they would feel comfortable gaming ( 79 %) or engaging with a brand ’ s customer service ( 68 %) in the Metaverse .
Safety concerns remain top of mind
While respondents expressed enthusiasm about brand interactions in the Metaverse , concerns remain . For example , 60 % said they believe it will be easier for individuals to get away with inappropriate behaviour in the Metaverse and just 45 % think brands are prepared to moderate content in order to keep users safe .
Businesses need to take notice as 67 % of consumers surveyed think the reputational impacts to a brand will be worse if they aren ’ t able to provide a safe space in the Metaverse versus the fallout for failing to do so on their websites , online communities and social platforms .
Respondents indicated they believe it is very important or somewhat important ( 96 %) to have humans monitoring content in the Metaverse rather than AI alone , with many ( 60 %) saying they would like to see content reviewers in the form of avatars in the Metaverse . x www . intelligentcxo . com