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Digital media has fantastic potential to be a force for good . In order to realise this potential , we need to work relentlessly on reducing misinformation and creating a safer and more trusted experience on the Internet . We are facing a constant uphill battle against misinformation – there are titanic shifts happening in our society but still so much to do to address social injustice , and of course , we have a raging military conflict destroying lives on European soil . The work we are doing at IAS is even more important for the industry and for society than ever before .
WE NEED TO WORK RELENTLESSLY ON REDUCING MISINFORMATION AND CREATING A SAFER AND MORE TRUSTED EXPERIENCE ON THE INTERNET .
I am also a leader of our ESG task force at IAS , and I ’ m pleased to be working alongside a passionate and dedicated team on our ambitious goals of making IAS an even more diverse and inclusive company that makes positive contributions to our social and physical environment .
For example , sustainability is a global priority for IAS and we believe that it is our collective responsibility to make a lasting impact . There is significant computing power required to fuel the trillions of real-time auctions taking place across the length and breadth of the programmatic ecosystem , resulting in carbon emission .
To this effect , we announced a partnership with Good-Loop that will bring greater climate change transparency for advertisers and provide them with the tools they need to reduce their carbon emissions . The partnership is a major step forward to further decarbonise digital media .
Combatting disinformation and making progress on sustainability and diversity initiatives isn ’ t just an important ethical consideration for all involved . The goal , of course , is to direct spend towards ad space that doesn ’ t damage , but enhances a brand ’ s image , the outcome of which will fund quality journalism , protect users and defund bad actors .
If you could go back and change one career decision , what would it be ?
When I was in high school in the mid 90s , this thing called the Internet just started to become mainstream . Little did we know what the future would hold for the technology and how it would alter culture and human history , but I was absolutely fascinated by it from the start . If I could go back , I would most certainly invest more time to learn coding at a higher level .
My only other advice to my teenage self would be to sort out my wardrobe . I was absolutely lost through the Grunge-era , and I am yet to find a photograph where I looked at least halfway presentable through the 90s . x
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