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CSABA SZABO , MANAGING DIRECTOR , EMEA ,
INTEGRAL AD SCIENCE
Integral Ad Science ( IAS ) is a global leader in digital media quality , ensuring that ads are viewable by real people in safe and suitable environments . Csaba Szabo , Managing Director , EMEA , tells us more about his job role and the importance of sustainability at IAS .
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Can you describe your current job role ?
I joined IAS at the beginning of this year as its Managing Director in EMEA to further expand growth across our priority markets . My main focus is on building on our industry-leading product , data and insights to deepen our
relationships with clients and partners in the EMEA region .
I ’ m very excited about the growth IAS is experiencing . I believe that we have a winning formula in programmatic and am excited by the significant emphasis we ’ re putting on expanding with social platforms and doubling down on agency relationships . I believe we are very well positioned to win in CTV as well .
What first made you think of a career in technology ?
Technology has always fascinated me and it ’ s amazing that I have been able to dedicate the last 15 years to some of the most iconic brands on the Internet . Now I get to bring all that experience to IAS and work to make digital media a more transparent and safer place .
What would you describe as your most memorable achievement ?
It has been a busy 2022 for myself and IAS but , despite challenging circumstances , we are already delivering strong results . We have made strategic acquisitions such as European-based AI and video classification company , Context . We have also deepened partnerships and platforms and truly maximised outcomes . It ’ s exciting to be at the company at such a fruitful time for innovation and business development .
What style of management philosophy do you employ in your current position ?
I focus on values , attitude and competences over experience and hard skills . I believe that the right mindset , coupled with curiosity and determination can overcome most of the gaps in previous experiences . My job is to create an environment where our employees can thrive , develop and fulfil their potential .
Also , compassion and a strong moral compass have always been at my core , both as a person and a leader . These have always been my core beliefs as a person and as a leader , but of course during difficult times ( such as a global pandemic or on-going social injustice ) it is easy to forget about it .
Assuming positive intent and believing that we are all working together towards a good outcome are beneficial driving forces in my roles as a regional leader and as a commercial partner to many global brands .
What do you currently identify as the major areas of investment in your industry ?
Geo-political conflicts , the rise in hate speech and polarisation of social issues have really put our work into a new perspective .
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