REGIONAL ROUND-UP
AFRICA APAC EUROPE MIDDLE EAST NORTH AMERICA
M & S INDIA REVAMPS ITS LOYALTY PROGRAMME TO MERGE WITH ' SPARKS '
Marks & Spencer India has announced its revamped loyalty programme , ' Sparks ', as part of the global rollout of the international loyalty programme . Launching across India and 25 targeted online markets including the USA and Australia , the expansion introduces Sparks to millions of M & S customers worldwide .
In India , Sparks has been highly customised to become one of the most rewarding loyalty programmes in fashion retailing . Sparks- India will present savings and service benefits with surprise offers and a customised user experience . With this launch , the existing 3.7 million M & S Club members in India are automatically enrolled to Sparks and get to enjoy this first-hand instantly . scheme across a selection of flagship websites , as well as on the M & S app in India .
With enticing offers like these , M & S , is seeking to convert customers into loyal members with this free loyalty programme .
Katie Bickerstaffe , Co-Chief Executive , M & S said : " Over the last 18 months , we ' ve got on with the job of building and expanding the global reach of M & S . But to become a truly global brand , we need to make shopping at M & S rewarding no matter where you shop . The reset of Sparks in the UK in 2020 delivered a step-change and we ' re now taking those lessons into international markets , so that we can better understand and serve our global customer base ."
Under Sparks , Indian customers will also be rewarded for shopping sustainably on select pro-environment occasions like Earth Day , World Environment Day and National Sustainability Day .
Sparks will continue to be driven as a digital-first experience , with customers able to purchase and be rewarded through the
Besides launching in India , the Sparks roll-out will take place across 25 M & S international flagship websites serving target markets . M & S has custom built its international online Sparks platform to be scalable across multiple different markets , offering a fast and rewarding experience , as well as enabling M & S to better understand its growing international customer base . x www . intelligentcxo . com
57