TECH TRENDS
Podcasts
Think of podcasting as the more modern version of written interviews . This link-building tactic involves pitching yourself as a guest on an industry podcast for a link back to your site .
To prospect for these opportunities , search "[ industry ] podcast AND interview " e . g . ‘ property podcast AND interview ’ or ‘ car interview AND podcast ’. Look for complementary businesses that host podcasts and reach out asking if they ’ d like to speak to your client / expert .
Broken links
There ' s one final way you may be able to gain valuable links , and that ' s by checking for broken links ( HTTP 404 errors ) and getting them swapped for the correct one . Finding the right target for this link-building tactic relies on backlink checker tools , such as Ahrefs and Moz .
Jonathan Birch , Creative Director at Glass Digital , said : " A great way to begin your venture into link-building is to utilise your existing assets to build connections with other websites . Some of your existing assets may be obvious . Others , not so much .” x
IF YOU ' RE A WELL- KNOWN BRAND , YOU ' LL MOST LIKELY BE MENTIONED OUT THERE ON THE INTERNET ALREADY , AND IF YOU ' VE ALREADY GOT A MENTION , YOU CAN EASILY TRANSFORM THIS INTO A LINK . www . intelligentcxo . com
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