TECH TRENDS
on the Internet already , and if you ' ve already got a mention , you can easily transform this into a link .
You can find these mentions using a simple Google search ( or advanced search operators if you know how ) and check if there ' s an existing link to your website . If not , it ' s as simple as getting in touch with the site ' s editor and requesting that they quickly add a link to the page you ' ve highlighted . Ta-da ! You ' ve turned an unlinked brand mention into a linking one .
Physical location
Despite the rise of e-commerce and online shopping , there are still many advantages to having a brick-and-mortar location – one of which is the potential for more links . With a bit of effort , you can usually find a multitude of websites associated with your location , all of which can be used to gain links via mentions .
Obviously , if you ’ re purely an e-commerce business , opportunities might be a bit limited here . That said , you can still reach out to partners in the area , such as local charities or your local council , to be listed in their business directory .
Gift guides
Your product offering is one of your most valuable assets and you can make the most of it throughout the year by pitching for a spot in various gift guides . Media requests are the perfect way to find journalists looking for gift guide products . These can be found on media contact databases and on Twitter via # journorequest .
You can also find potential sites by typing " Gift guide + [ event / product ]" directly into search engines .
Product reviews
You know your product or service is the best , so why not let others write about it for you ? More often than not , shoppers will search for reviews and recommendations before they make a purchase , so having your brand mentioned helps build credibility for your site as well as gain you valuable links .
YOUR KNOWLEDGE AND EXPERTISE ARE VALUABLE ASSETS WHEN IT COMES TO LINK-BUILDING . www . intelligentcxo . com
15