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Eleven of the best link-building strategies to grow your SEO
Starting out on your link-building journey can seem daunting at first . It ’ s also one of the most effective SEO strategies behind on-page content and keyword research . SEO experts from digital marketing agency , Glass Digital , have put together a comprehensive list of link-building strategies to get you started on your journey to valuable and authoritative backlinks .
More than half ( 52 %) of marketers say link-building is the trickiest SEO tactic , according to data from Ascend2 . Here are 11 of the best link-building strategies to grow your SEO from Glass Digital .
Newsjacking
The news can be a fantastic source of inspiration when it comes to outreach . Newsjacking allows brands to get involved in a newsworthy conversation , while offering advice on important issues .
Whatever the breaking news story is today , see how your expertise can fit into it . Can you offer expert commentary ? Can you give people advice ? Maybe you can even provide an entirely new angle . You may need to think outside the box a little and try out tangential content to share your knowledge . If you think your point is useful , then chances are journalists and editors will too .
This type of link-building is more efficient than other link-building techniques as it is less timeconsuming than a hero campaign and can often achieve similar results .
Hero campaigns a unique hero campaign can be a very effective link-building strategy when done well .
Interviews
Your knowledge and expertise are valuable assets when it comes to link-building . Most journalists and editors will be looking for professionals to provide a specialist point of view that they can ' t offer themselves . Not only will this offer a link opportunity , but it ' s a great way to position yourself as an authoritative voice in your industry .
Product PR
Just like with reviews , you can utilise your product offering to get links back to your site . Any new or unique products can be used for product PR . In fact , journalists are actively looking for press releases relating to brands . These can be found on media contact databases and on Twitter via # journorequest .
Editorial
Editorial is perhaps the oldest SEO link-building strategy around and it ' s still one of the most common . Sending out an article allows linkbuilding teams to dive into a trending topic with the guarantee of work being published .
This type of campaign generally consists of extensive research , design assets , case studies , expert commentary and anything else that journalists see as valuable content for their publications , usually playing on a particular emotion . Hero campaigns are often assets that are created to be hosted on a brand ' s website in order to secure deeper backlink opportunities .
A little creativity never goes amiss in SEO . While they can be a bit more time-consuming , creating
Your first step to outreaching an editorial is coming up with your initial idea . You should have your target site and its audience in mind to ensure the topic suits them . Then , you can pitch the idea to the relevant site .
Brand notoriety
This is perhaps one of the simplest link-building techniques out there . If you ' re a well-known brand , you ' ll most likely be mentioned out there
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