Intelligent CXO Issue 19 - Page 59

REGIONAL ROUND-UP

AFRICA APAC EUROPE MIDDLE EAST NORTH AMERICA

CURRYS AND MINDTREE TO DELIVER CONNECTED OMNICHANNEL CUSTOMER EXPERIENCE

Mindtree , a global technology services and Digital Transformation company , has announced that it has enabled Currys , a leading retailer of technology products and services , to deliver a connected and highly personalised omnichannel shopping experience to its customers across multiple markets .

As part of the multi-year engagement , Mindtree has leveraged its extensive retail and digital expertise to design and implement a comprehensive omnichannel solution that provides a unified customer experience across rapidly converging online , mobile and in-store shopping , while driving cross-channel fulfilment and inventory optimisation for Currys . Through unified consoles , Mindtree has also empowered Currys ' more than 32,000 ' colleagues ' spread across the company ' s retail stores , offices , contact centres , supply chain and distribution centres to better support the omnichannel customer journey with enhanced speed and quality of service .
The solution , built using Salesforce and Mulesoft technologies , has helped Currys become more data-driven . This supports its strategy to build customers for life by getting to know its customers better and driving meaningful engagement with them , while also making it easier for those customers to shop with Currys , thus maximising cross-sell and upsell opportunities and post-sales lead generation . Mindtree and Currys are continuing to collaborate on further innovations in omnichannel retail to enhance productivity and flexibility .
" This engagement has been a fundamental part of our transformation into a ' digitalfirst ' omnichannel retailer ," said Andy Gamble , Chief Information Officer at
Currys . " Our partnership with Mindtree has enabled us to not only digitally meld online and in-store experiences into a streamlined , frictionless shopping journey , but also create a single connected ecosystem that gives us a 360-degree shared view of every customer , boosting our ability to drive higher levels of personalisation and loyalty . We are now delivering on our strategy of making Currys easier to shop and giving every customer , whether they ' re shopping online or in-store , an unrivalled experience , augmented by technology but enabled by people . This is helping us to build stickier and more valuable relationships , creating customers for life . The scale and speed at which Mindtree has executed this programme has been impressive ."
" We are pleased to partner with Currys in defining the future of retail ," said Venu Lambu , Executive Director and President , Global Markets , Mindtree . " With most customers increasingly shopping across multiple channels , aligning a multitude of customer journeys to deliver frictionless customer experiences across touchpoints underpinned by data and cutting-edge technology has become a strategic differentiator . This engagement is a significant step forward in revolutionising the extent and ease with which Currys ' customers discover , choose , and avail of what they want and need . We look forward to continuing our partnership with Currys to help it reimagine experience , value and convenience in today ' s hyperconnected ecosystem ." x
www . intelligentcxo . com
59