Intelligent CXO Issue 19 - Page 44

CXO INSIGHT

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Can you tell us more about Ordnance Survey , its mission and history ?
Ordnance Survey has been around for over 200 years . We ’ re the national mapping agency for the UK , which means we have real history and expertise with the application , collation and usage of location data . Our job is to help the UK Government , businesses and general consumers to get the most out of location data and mapping .
What conversations are you expecting to have at GITEX ?
So , it ’ s really important to think about and talk to people about the work we are doing in the UK and how we are helping governments and businesses internationally with their location data . We travel a lot internationally and we do quite a lot of work in the Middle East to help partner clients understand their location data and how to make the best use of that for their people .
Why are you participating at GITEX this year ?
GITEX is a really important conference for us as we ’ re able to meet our existing clients , but also form new relationships .
It ' s also about explaining what we do as a business , helping people to understand a little bit more about Ordnance Survey , what we do in the UK , how we ' ve helped the UK make the most of location data and how we can do the same internationally .
What region-specific work is Ordnance Survey doing within the Middle East ?
In the Middle East , we are currently working with the Dubai Municipality . We ' ve worked with them for several years now . Over the first couple of years , we helped them understand the location data they have access to , how they can make the most of that and how they can interpret that data for the best use of their citizens . Dubai intends to be the happiest city on Earth and it ’ s our job to help them achieve that .
Paul French , Chief Commercial Officer of Ordnance Survey
“ Dubai intends to be the happiest city on Earth and it ’ s our job to help them achieve that .”
Ordnance Survey is the national mapping agency for Great Britain , with over 200 years of experience in location services . However , in recent years , the company has started helping other countries realise their own data . Paul French , Chief Commercial Officer of Ordnance Survey , speaks to us about how the enterprise is making moves in the Middle East by helping the region make use of their location data .

SURVEYING SOLU IN THE MIDDLE EA

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