HOW HOOTSUITE THE WILD WORL
CXO INSIGHT
Over the last 14 years , Hootsuite has led its customers through the evolution of this dynamic and ever-changing space that is social media – one of the world ’ s most adopted channels with over 4.6 billion social media users around the globe . As the pioneer , the company has always strived to be at the forefront of social innovation , so its rebrand is helping Hootsuite to reassert its deep knowledge of social media . The rebrand is also a signal to encourage other brands to stand out and join the social conversation authentically while providing the necessary guidance on how to do that .
“ What we know is that social rewards bravery and creative courage ,” said Maggie Lower , Chief Marketing Officer , Hootsuite . “ We recognise that tackling the wild world of social can be intimidating , but that ’ s where we come in – with the education and expertise that comes from being the first and best mover in the space . Together with our customers , we will champion the power of social for good , uplift people and ignite our customers ’ brands and businesses .”
To personify the ethos of the new identity and foster engagement with the Hootsuite brand , the company has appointed its beloved icon , Owly , as Chief Connection Officer . Owly will now play a larger role as the friendly , approachable and expressive guide for brands who are leveraging social .
To ensure the rebrand effectively connected with , and reflected , its people , Hootsuite built its rebrand activation in-house , leveraging the expertise of its creative , social and functional teams . The company also collected and incorporated thoughtful feedback from its customers and a diverse array of stakeholders , ensuring the new approach signified the humanity and connection that makes up social .
Maggie Lower , Chief Marketing Officer , Hootsuite , speaks to Intelligent CXO about this rebrand , the introduction of Owly as Chief Connection Officer , how brands can establish a social strategy and key trends that are emerging within the marketing space .
What does a typical day at Hootsuite look like for you in your role ?
Marketing is a combination of art and science , and when I ' m able to use both sides of my brain , those are some of my best days .
Maggie Lower , Chief Marketing Officer at Hootsuite
“ On average , people only spend two and a half seconds looking at an ad .”
I also like staying connected to my other colleagues to make sure that we ' re making decisions that work for each other ' s
Hootsuite helps customers harness the power of social media to ignite their brand and business . Maggie Lower , Chief Marketing Officer at Hootsuite , speaks to us about this and how enterprises can alter their strategy to achieve success online , as well as the company ’ s own rebrand and key trends within the marketing space .
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