Intelligent CXO Issue 17 - Page 3

Intelligent CXO is a Lynchpin Media publication for professionals with an interest in global CXO news and events . If you wish to subscribe for regular copies , then please email : info @ lynchpinmedia . com


Hello and welcome to the 17th edition of Intelligent CXO . I hope you had a wonderful month and enjoy the latest issue . This month ’ s cover story features Zarina Pasalic , Director – Customer and Partner Experience – EMEAR , Cisco .

Pasalic has over 20 years of experience in driving transformational customer-centric change , optimising the customer journey and streamlining digital experiences .
Passionate about the powers of transformative tech , her biggest career achievements have been in improving operational disciplines of sales and customer experience organisations and leading teams with empathy , honesty and heart . She also has a deep commitment to developing female leaders and creating more diversity in business .
On page 44 , she talks to us about her career journey so far , how she has built a diversified culture at Cisco and the importance of the customer journey .
This month ’ s Editor ’ s Question takes a step back and asks how can employers help young people start their careers . Three experts from Skillsoft , SumTotal and Cubic Corporation , offer us their thoughts on page 20 .
Our first feature , on page 28 , continues this theme by proposing why IT ‘ bad hires ’ may be good for business . Jon Cairns , VP , Technical Services , Nexthink , provides insight into this , examining how these hires can enable business leaders to close the persistent skills gap in the IT industry , both through reskilling and upskilling .
As an industry , media has been breaking away from more traditional outlets . This has primarily been fuelled by how consumers ’ needs are evolving , with social media now dominating the market . Thierry Nicault , Area Vice President – Middle East and North Africa , Salesforce , speaks to us about how companies can adopt a new media strategy and the tools needed to be successful online .
And finally , on page 70 , we question if the four-day workweek is just around the corner . With more organisations trialling this work model , it has quickly become a talking point among decision-makers . We hear from two industry experts about this .
We also have a round-up of all the latest business news from across our regions , while our ‘ intelligent ’ brands sections look at the latest news in finance , marketing , HR solutions and employee engagement .
I hope you enjoy this issue and please do not hesitate to get in touch if you ’ d like to contribute to a future edition .
Meanwhile , media is the focus of our Industry Unlocked this month , on page 37 .
Catherine Darwen Assistant Editor
Rebecca Miles , Editor of Intelligent CXO , is currently on maternity leave . While she is enjoying precious time with her new arrival , Catherine Darwen will be heading up Intelligent SME . tech and Intelligent CXO . You can get in touch at catherine @ lynchpinmedia . com
www . intelligentcxo . com