Intelligent CXO Issue 17 - Page 19

INFOGRAPHIC with the key quiz benchmarks needed to launch and optimise any marketing campaigns around online quizzes , including :
The Quiz Marketing Benchmarks Report is based on a full year ' s data of Riddle ' s online quiz maker platform , including :
• 20 times better than pop-ups for lead generation : 41.4 % opt-in rate for quizzes vs . 1.9 % for pop-ups
• 27 % more engagement : visitors stay 3:27 on pages with quizzes vs . 0:54 ( global average )
• 34.2 % start rate : one in three page visitors will interact with a quiz
• 81.5 % completion rate : four out of five visitors will finish a quiz
" Until now , marketers were in the dark about key performance benchmarks for online quizzes ,” said Boris Pfeiffer , Founder and CEO of Riddle . “ We ' re proud to offer the first in-depth data set for quiz marketers – demonstrating that quizzes , polls and other interactive content excel at engagement and first-party data collection .”
• 2.76 billion quiz questions answered
• 497.2 million minutes of audience engagement
• 107.6 million leads collected x
THE REPORT GIVES MARKETERS CLEAR AND COMPELLING EVIDENCE THAT QUIZ MARKETING IS A VALUABLE AND VIABLE WAY TO COLLECT LEADS USER INFORMATION THROUGH LEAD GENERATION . www . intelligentcxo . com
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