PUBLICATION

www . intelligentcxo . com | ISSUE 17

HIRING HICCUPS Why IT ‘ bad hires ’ are good

SOCIAL STRATEGY How media outlets are changing

BALANCING BUSINESS Managing personal and private lives

Zarina Pasalic , Director – Customer and Partner Experience – EMEAR , Cisco , speaks to us about optimising the customer journey , streamlining the digital experience and bringing diversity into the workplace .