Intelligent CXO Issue 16 - Page 57




CPA Australia , one of the world ’ s largest accounting bodies , has chosen MuleSoft to deliver new customer experiences , transforming its internal systems to increase productivity , efficiency and flexibility .

Delivering vital services to over 170,000 members for more than 130 years , CPA Australia plays a critical role in education , training , technical support and advocacy for members . The organisation works together with local and international bodies to represent the views and concerns of the accounting industry to governments , regulators , industries , academia and other stakeholders .
CPA Australia decided to invest in MuleSoft as its integration platform in 2021 ahead of a significant Digital Transformation programme to upgrade its member portal . The programme included implementing a new identity management system to provide additional security and member benefits such as log-in , authentication and password verification .
To do this , CPA Australia needed to consolidate the member data it had stored across various platforms by implementing APIs , giving the organisation a unified view of members ' activities , in turn enabling the organisation to offer personalised services to members based on that data .
Taking a composable business approach , the organisation upgraded its member services portal , which provides online assessment tools , exam results and payment sites , quickly adapting and personalising its platform , focusing on individual members and their needs . For example , CPA Australia members can now cancel or defer exam dates using the portal .
Since the platform went live , CPA Australia has successfully migrated more than 170,000 members to the new identity management platform , which is also synchronised with its CRM , ensuring that members can securely access information and enable single-sign and multifactor authentication capabilities .
Delivering on Digital Transformation
CPA Australia has embraced efficiency and flexibility by updating its existing technology footprint and streamlining the skills required to support it . The automation incorporated into the new
APIs has also enabled the organisation to introduce operational and cost efficiencies .
“ The foundation we ’ ve created using MuleSoft ’ s integration capabilities will be critical to supporting our security initiatives as we continue our Digital Transformation journey ,” said Dr Jane Rennie , General Manager External Affairs at CPA Australia . “ The programme has boosted the team ' s morale and helped CPA Australia provide more career enhancement opportunities to our staff . Our team is now focused on extending its knowledge and experience with MuleSoft and working with our partners in the next transformation programme .” x
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