Intelligent CXO Issue 16 - Page 41

FEATURE

In challenging economic times , maintaining a reliable online revenue stream can keep your business buoyant . Are you wondering how you ’ ll maintain a healthy volume of sales over the next 12 months ? You ’ re far from alone .

Supply chain disruption , inflation and staff shortages continue to make life difficult for retail brands and businesses .
In today ’ s world , a strong e-commerce strategy is vital for the success of retail brands and businesses hoping to maintain their spot in the market . Shahid Nizami , Regional Vice President , Asia Pacific and Japan , ActiveCampaign , speaks to us about how companies can create a successful online retail plan .
And while the cessation of COVID-19 restrictions has seen more customers cautiously venturing back into brick-and-mortar outlets , online shopping remains the preferred modus operandi for many consumers around the world .
So much so that global e-commerce sales are tipped to total US $ 5.5 trillion worldwide in 2022 . By 2025 , they ’ re expected to account for almost a quarter of all retail sales .
Against that backdrop , a compelling e-commerce strategy is no longer nice to have . Rather , it ’ s likely to prove critical to the health – and survival – of your enterprise .

FIVE KEYS TO A GREAT E-COMMERCE STRATEGY IN 2022

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