Intelligent CXO Issue 16 - Page 25

BUSINESS STRATEGY

Is your employee communication strategy keeping up with global trends ?

Effective communication drives a productive and loyal workforce and lies at the heart of any business ; creating trust amongst employees . Caroline van der Merwe , COO of SmartWage , tells us more about how communication is key within a workforce and achieving this in a South African context requires employers to bridge the digital divide .

The human need to communicate is as old as time . The first printing press – which introduced the era of mass communication – and status updates on Facebook , while hundreds of years apart , both have one thing in common – they demonstrate our desire to connect with one another through communication .

Recently , we ’ ve been bombarded with events that have put a spotlight on the desperate need for clear communication between employees and management . KwaZulu-Natal ’ s devastating floods , the pandemic , load-shedding and the July riots all disrupted work schedules and business owners quickly realised the importance of effective employee communication . Being able to check on the well-being of employees , to let them know that a factory had been closed due to a COVID-19 www . intelligentcxo . com
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