FINAL WORD
meaning we could still offer the brilliant service we ’ re known for .
This gave us a competitive advantage over other businesses which didn ’ t offer such a service .
I think the service has also played a big role in encouraging digital uptake among our customers , helping them become more comfortable with the tech and digital services we offer – which is an increasingly important part of our in-store experience .
Video-powered retail has been a great way for us to prove that our customers do want omnichannel options and that they can indeed drive a return on investment .
This has paved the way for us to further explore even more omnichannel opportunities and how we can bring this to life for our customers .
How can organisations harness technology , like video-powered retail , to improve their brand , customer experience and business strategy ?
Over the last two years , we ’ ve seen a huge increase in customer demand for digital , seamless shopping so in response we ’ ve accelerated the digital services we offer our customers .
Video-powered retail is one of several initiatives we ’ ve launched as part of this drive and it ’ s made a huge difference to our online experience – allowing us to reach new customers , retain loyal customers and expand the reach of our famous in-store service . Go-Instore has been fantastic in helping us understand the opportunities in this space and executing this part of our omnichannel strategy and we ’ re excited to be exploring further expansion plans for the service . x
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