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Hootsuite announces integration with TikTok
Hootsuite , a global leader in social media management , has announced it has joined the Content Marketing specialty within TikTok ' s Marketing Partner Programme , an initiative that makes it easier for marketers to scale their content on TikTok .
As an official badged partner , Hootsuite has launched an integration that enables its customers to effectively manage , execute and optimise their TikTok content alongside their other platforms , from one integrated tool .
To empower businesses to explore the vast potential of this immersive platform and ease the transition for marketers looking to scale content creation , Hootsuite will be guiding its customers through this integration , one step at a time . Hootsuite will be helping its customers become creatively courageous on TikTok by launching a full suite of educational resources .
“ It ’ s safe to say that this partnership with TikTok has been much anticipated – as much for Hootsuite as for our customers ,” said Maggie Lower , Chief Marketing Officer , Hootsuite . “ We ’ ve watched as video content has grown into a powerful tool that successful brands use to socialise with the world and have identified the pain points our customers face in creating this type of content .
" I am beyond thrilled that Hootsuite can now play a more direct role in helping businesses become fearless on this unique , rapidly evolving digital platform .”
Boost in confidence in business leaders ' capabilities to manage disruption
Odgers Berndtson , a global integrated leadership advisory firm operating in 33 countries , has found business executives worldwide have more confidence in their company ' s leadership than they did two years ago .
Leadership Confidence Index 2022 was conducted in conjunction with research and advisory firm , Forrester . The joint Index reveals 42 % of business executives across a spectrum of sectors and geographies are confident their organisations are being led by the right leaders . Two years ago , Odgers Berndtson published its first Leadership Confidence Index , which at the time found just 24 % of executives were confident in their company ' s leadership .
In the 2022 Index – which surveyed 1,100 executives – the majority of respondents ( 90 %) stated that their organisations had been impacted by disruption while also reporting their organisations experienced growth ( 71 %). The findings indicate the almost doubling in confidence in the past two years is a result of leaders successfully navigating their organisations through the disruption of the pandemic .
The study also reveals several trends that have played a role in this increased confidence . Technology , the adoption of which grew significantly during the pandemic , is increasingly viewed as an enabler rather than a disruptor . Less than half of executives ( 44 %) now see it as a disruptive force – a reduction from 62 % two years ago .
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