Intelligent CXO Issue 14 - Page 66

BUSINESS INSIGHTS

HOW AUGMENTED REALITY ENABLES BUSINESS EFFICIENCIES AND OPTIMISATION IN THE LOGISTICS SECTOR

As the logistics sector strains under the pressure of increased supply chain demand and labour shortages , one solution is the adoption of digital tools . In this Q & A , Percy Stocker , EVP , AR , Americas , TeamViewer , highlights how wearables and Augmented Reality are helping to increase efficiencies , improve the employee experience and enable business optimisation across the sector .

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What are the key challenges that CIOs and their teams in the logistics sector are experiencing ?
The challenges are two-fold . This market is experiencing a significant labour shortage . During the pandemic , people stayed at home more and had government incentives to do so to ensure they were safe , but that has created a challenge for all companies , including those in logistics , for accessing the right talent and having people out in the field fulfilling orders .
In addition , while some industries have seen a drop in demand , this is not true of logistics . Supply chains have been strained to the most extreme in recent years . The combination of that increased demand – of fulfilling everything without being present in person – plus the labour shortage are probably the biggest challenges right now .
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