Intelligent CXO Issue 14 - Page 60




Emirates has launched Dubai Experience , its powerful and intuitive platform for customers to easily browse , create and book their own customised itineraries including flights , hotel stay , visits to key attractions and other dining and leisure experiences in Dubai and the UAE .

Customers can choose from pre-curated itineraries if they are first-time visitors , or if they have specific interests in sports , culture , adventure or entertainment and the arts . They can also have fun creating their own unique itineraries from scratch , pulling from an extensive list of recommended activities and dining options , or mix and match , using pre-curated itineraries as a starting point .
Whether it is one of the many popular free attractions across the UAE or one that requires pre-booking and payment , the easy-to-use itinerary planner provides details , such as estimated duration , location map and cost , allowing customers to confidently plan and maximise their Dubai and UAE visit . ultimately drive more people to visit our beautiful home and hub in the UAE . We will continue to add more exciting content on Dubai Experience and look at opportunities to launch it to customers in more markets .”
Today , Emirates ’ customers in 19 countries across the world can build rich and customised itineraries from a selection of over 100 hotels and 200 activities – all of which can be added to an existing Emirates flight booking or created around a new one .
Customers who plan and book their journeys via the Dubai Experience platform can enjoy :
• Flight benefits : 10 % savings on their new Emirates flight bookings .
• Hotel benefits : Exclusive hotel benefits including discounted rates , free cancellation up to 72 hours before check-in , complimentary breakfast and
24-hour check-in at over 100 hotels , ensuring that their room is ready no matter what time they arrive in Dubai .
• Activities : Discounted rates and exclusive pricing on over 200 activities .
• One-stop planner on emirates . com : A unique itinerary planner with an hour-by-hour view of the trip , allowing customers to plan their travel in a granular way that inspires confidence and maximises their time . Customers can view and add to their itinerary at any time on emirates . com through their flight booking .
• Curated recommendations : Over 200 top Dubai suggestions , including free things to do , pay at the door options and pre-pay attractions for complete convenience , with more listings being added all the time . Dining recommendations can also be booked directly with the restaurant and added to the bespoke itinerary . x
“ We are proud to promote the very best that Dubai and the UAE have to offer on Dubai Experience , which is fully integrated with emirates . com ,” said Adnan Kazim , Emirates ’ Chief Commercial Officer . “ This powerful platform offers our customers the ability to plan their Dubai journeys and stopovers and benefit from exclusive rates and expertly curated recommendations .
" Through the Dubai Experience platform , Emirates aims to add value to our customers and enrich their journeys and
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