Intelligent CXO Issue 14 - Page 10


Companies must step up as youth seek out ‘ green ’ jobs

Three out of four young people in Asia Pacific aspire to get a green job within the next decade , outpacing youth elsewhere in the world in gravitating towards careers – and organisations – that have an environmentally sustainable agenda , according to Youthquake Meets Green Economy , a new research report by Accenture .

In a landmark study of 29,500 youth aged between 15 and 39 , in 18 countries , 77 % of respondents in Asia Pacific said they aspire to work in the green economy in the next decade ; a little more than half ( 54 %) even think they will accomplish that goal within five years .
" There is every indication that the region ' s youth are especially enthusiastic about making a positive environmental impact and working for organisations that demonstrate a real commitment to sustainability ,” said Gianfranco Casati , CEO for Growth Markets at Accenture . “ The challenge is now for companies to move quickly enough to appeal to this talent and design jobs that allow youth to make a lasting difference .
" Many companies have started by making public commitments to sustainability . Now they have to execute by prioritizing green economy activities : the kind that has a primary purpose of protecting or restoring the environment while creating new employment opportunities ."

Glow launches a unique consumer ESG tracker

Glow has launched an initiative to help companies benchmark their ESG performance .

Social Responsibility Score ( SRS ) gives companies an objective way to measure and track what consumers think about how they are addressing their impact on the environment and sustainability as Australia fast tracks its acceleration towards net zero .
Social and environmental responsibility is a key decision driver for two-thirds of consumers . Over half of Australian consumers ( 64 %) state that social and environmental responsibility is important to them when choosing a brand . It ’ s more important for Millennials than other cohorts .
On average , Australian consumers are willing to pay a 3.5 % price premium for more socially responsible brands . More than one in five consumers also report switching brands in the last 12 months based on ESG performance .
Australia ’ s food and grocery industry ‘ leads the pack ’ when it comes to social responsibility , with the industry ’ s score 78 % better than the average score for all industries . Consumers believe the biggest issues the industry can address include plastic and packaging waste , cost of living , ethical sourcing , setting appropriate corporate policies and encouraging employee support .
At the other end of the spectrum , the SRS findings show that social media companies , oil , gas and mining and gaming and betting companies are severely lagging behind and have much more work to do . x
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