Intelligent CXO Issue 13 - Page 68

BUSINESS INSIGHTS
Europe and with ESO , ISO and sub-type two laws in the United States .
The second one is to be transparent with the employee . We need to make employees feel comfortable – our vision is to humanise companies . I think we are building a solution which was needed to make decision-makers understand that they have to take care of their people .
So , we are very focused on helping employees to understand how it works , what the metrics are that we are providing to their managers and how we are using their data . We have to be very transparent with them .
Can you tell us about your rebranding process and what this will mean for customers ?
Our marketing team has been working very hard . It ’ s going to provide a more professional look and feel , and we ’ re also trying to distance ourselves from the tech side and be closer to the employees , the people and the leaders . We want to humanise companies , so a rebranding was needed to reflect that we care about people and are not just a technology company .
What future trends do you expect to see in the employee well-being space ?
Alejandro Martinez Agenjo , CEO and Co-founder , Erudit get a practical definition from this metric . We say ‘ okay , now we are going to tag this specific database from zero to five .’ We tag the database that will be used to train the AI and tag them from zero to five , depending on the level of the burnout .
Then the AI is able to provide to you the same level of burnout that a person with a PhD in psychology would be able to find . It depends on how people talk or how people text , we are not looking for various specific words , we are looking for the meaning of the whole message . It ' s about the whole meaning of the phrase or the conversation that you are having because we are not looking for specific points , we look at the whole meaning .
How do you ensure the privacy of employees working for the companies that deploy your solution ?
With privacy , there are two main goals . First is the law – you have to be compliant with GDPR in
I think the biggest trend is that people are going to try to manage their employees with the same kind of data that is used to manage departments such as marketing or sales . Your people are the most important asset of your company . I think that every employee deserves to work in a company that takes how they feel seriously and knows how to take care of them . One of the biggest trends will be the mix of people with technology to be able to understand the most important asset of your company in a scalable and objective way .
What advice would you offer organisations looking to reduce burnout , increase engagement and improve employee retention ?
Really take care of your people and spend time getting to understand them . You , as a leader , are not managing results , you are managing people . Everyone deserves a great leader , a great boss and a great manager . If you want to retain talent and bring out the best in your people , you have to be a good leader . I think the reason that we are seeing so much rotation and voluntary turnover is that people are looking for great leaders . x
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