Intelligent CXO Issue 12 | Page 51

INTELLIGENT SECTION

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Sendlane creates comprehensive marketing automation suite

Sendlane , a customer experiencefocused marketing automation solution for e-commerce brands , has upgraded its suite of SMS / MMS campaign management tools . The new suite is tightly integrated with Sendlane ’ s platform and includes a robust set of tools for coordinating , communicating and tracking SMS and MMS-based campaigns to shoppers .

Email marketing continues to be the dominant form of digital campaigns , but SMS ( for texting ) and MMS ( for sending multimedia messages via text ) have become more important in the past few years as conversational marketing becomes more prevalent . Most B2C marketers today are seeing a direct increase in revenue and LTV of customers when they use email and SMS / MMS together . Nearly a quarter of e-commerce marketers responding to a recent Sendlane survey said merchants should incorporate SMS and MMS into their marketing campaign mix in 2022 .
Sendlane ’ s new SMS / MMS suite includes a variety of advanced features . For example , marketers can now use Sendlane to send bulk messages via SMS and MMS .
They can also add automatic tracking , personalisation , images and emojis to SMS and MMS messages along with automatic link shortening . A twoway reply centre allows marketers to communicate with customers who respond to SMS / MMS messages and all SMS / MMS campaigns and communications can be recorded , tracked and viewed for up to 30 days in a dedicated space in the Sendlane platform .
" Having a unified tech stack across email and SMS / MMS is the key to creating optimal customer experiences ,” said Eszter Dory , Marketing Manager at T-Rex Truck Products . “ With Sendlane , we ' re able to engage every customer at the right time in their journey using the tool that makes the most sense for them . If your goal as a marketer is to build strong relationships by providing the information customers need when and how they need it , Sendlane is the system for you ."
“ The new suite is a great opportunity for Sendlane customers to make SMS and MMS a central part of their digital marketing campaign strategies ,” said Jimmy Kim , Cofounder and CEO of Sendlane .
“ With tools that make it easier to create , send and track highly personalized messages to mobile shoppers , e-commerce marketers can connect to customers wherever they are and whenever they want to shop .” x www . intelligentcxo . com
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