FEATURE
WHY DIGITAL OPERATING MODELS ARE THE ONLY WAY FORWARD FOR UAE BUSINESSES
As enterprises continue to digitalise , business models continue to change . Using the UAE as an example , Mark Ackerman , Area VP , Middle East and Africa , ServiceNow , tells us how businesses are adapting and using digital operating models to drive growth . the necessity of cloud migration and turning it into a series of positives . They streamlined operations , they reinvented business models and they produced rich new digital experiences for customers and employees .
As Arab Gulf countries – such as the UAE – look forward to their 5G future , they prepare to write a new chapter of the fourth Industrial Revolution . Real-time insights from data lakes are about to become standard , as companies jettison outdated information siloes and homogenise the view of the enterprise for all decision-makers .
Across the region , the pandemic forced digital experiments and feasibility studies to be quick marched into live service . Beyond the remotework tools and other collaboration platforms used for Business Continuity , enterprises made lemonade out of COVID-19 ’ s lemons , taking
As the pandemic took hold , examples of hard-hit industries reinventing themselves permeated the region . Emirates Flight Catering , faced with an idle workforce and possible layoffs , created an online ecommerce portal to deliver its food to ground-based consumers ’ doors . The new brand , called FoodCraft , kept employees employed and allowed Emirates Flight Catering to wait out the economic storm .
The importance of agility
Meanwhile , GCC governments used their already highly digitised services to create a series of effective workflows . The UAE government , for example , kept an anxious public informed , managed
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