Intelligent CXO Issue 11 | Page 60

REGIONAL ROUND-UP

AFRICA APAC EUROPE MIDDLE EAST NORTH AMERICA

ARBY ' S TO LAUNCH IN THE KINGDOM OF SAUDI ARABIA

Arby ' s , one of the leading restaurant brands in the United States specialising in high-quality meat stacks , has announced an exclusive development agreement with Shahia Foods Limited Company for significant expansion across the Kingdom of Saudi Arabia ( KSA ), with the first restaurants slated to open in late 2022 . This agreement marks the brand ' s first-ever entry into KSA and largest expansion into the Middle East to date .

Shahia Foods Limited Company is one of the region ' s premier multi-unit restaurant operators and the master licensee for Dunkin ' in Saudi Arabia and Bahrain . Shahia Foods operates more than 500 Dunkin ' locations across Saudi Arabia , Bahrain and Germany with plans for continued development across all markets .
" We are thrilled to expand our strong relationship with Shahia Foods to bring Arby ' s premium meat stacks to guests across Saudi Arabia ," said Michael Haley , President and Managing Director of International for Inspire Brands . " As a fast-growing region with the potential for hundreds of Arby ' s locations , the Middle East is an important cornerstone in the next chapter of the brand ' s global expansion . We are confident in Arby ' s runway for continued growth across the region and beyond ."
Arby ' s Fast Crafted guest experience combines a unique blend of quick-service with the quality and made-for-you care of fast-casual . The brand ' s high-quality meat stacks are specially designed to bring out the best flavours in its meats , with multiple layers of freshly-sliced protein , served warm with melted cheeses , vegetables , sauces and other delicious toppings on toasted buns .
Arby ' s menu offers a wide variety of proteins – from tender roast beef sliced to order , to beef brisket smoked for many hours over a wood fire , to slow-roasted chicken – as well as a line-up of signature sides designed to complement meals .
" Arby ' s differentiated market positioning and convenient guest experience are a perfect complement to our thriving Dunkin ' business ," said Saud Abdullah Al Athel , Chief Executive Officer of Shahia Foods Limited Company . " With a wide variety of delicious meat stacks served fresh every day , the brand is uniquely positioned to meet local preferences and will resonate strongly with Saudi guests ."
Arby ' s currently operates more than 3,500 restaurants globally , including more than 150 locations across Canada , Mexico , Turkey , South Korea , Japan and Egypt . x
AS A FAST-GROWING REGION WITH THE POTENTIAL FOR HUNDREDS OF ARBY ' S LOCATIONS , THE MIDDLE EAST IS AN IMPORTANT CORNERSTONE IN THE NEXT CHAPTER OF THE BRAND ' S GLOBAL EXPANSION .
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