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How to choose a digital marketing agency
It ’ s important for businesses to understand the world of digital marketing . Joshua Maraney , CEO of Top Click Media , tells us more about it .
Worldwide spending on digital advertising is expected to top US $ 485 billion by the end of next year signifying just how significant this medium has become as companies look to increase customer awareness in the wake of COVID-19 . But it is one thing to realise the importance of digital and another thing entirely to find an agency that best aligns to the organisational goals .
Some companies want an agency that offers the full spectrum of digital services while others might only be looking for a specific skillset . While the obvious caveat is budget , the most obvious way to identify a trusted digital marketing partner is its willingness to understand the business requirements . This is especially important for those organisations who do not appreciate the breadth of the digital marketing spectrum and might easily get overwhelmed by an
Joshua Maraney , CEO of Top Click Media agency trying to sell a full suite of services that may not be required .
Working knowledge
The journey starts by identifying an agency who understands the industry the business is operating in . Digital marketing that works in the property market will differ radically from those tactics that resonate well in the ICT sector . Different customer segments require different digital services . At a fundamental level , an agency should have some customers in the same industry to showcase its experience , highlight its success and demonstrate best practice .
And even if the agency is a sectoral specialist , it must take the time to audit and assess how the customer business is placed in that industry .
Digital skills
Building from there , the right digital marketing agency will have the skills and toolsets in place to modernise the customer strategy in a way that yields the best results . The business must focus on achieving its strategic objectives while the agency will take over the digital marketing function .
A starting point when it comes to searching for the digital marketing skills a company needs is the agency Web sites . The reputable agencies should have reviews by previous customers , case studies and even a logo section where the current client list is highlighted .
Informed decisions
For its part , the company should not go in ‘ cold ’ when meeting with a potential digital marketing partner . It should come with a list of ideas to accomplish the results required .
This provides a litmus test for the company when it comes to identifying the right culture fit with a potential digital marketing agency . As part of this , customer service and service level agreements must be key in progressing beyond the initial conversation and translating that into business deliverables . x
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