TECH TRENDS
The print-a-wish multifactory
On-demand repair and production are the future . Over half of consumers want to shop sustainably in a factory outlet that recycles their old products .
The restaurant at the node of the universe
Distraction-free , virtual company is preferable for many . Half of consumers want to visit restaurants to virtually eat with friends in other restaurants , anywhere in the world .
The neverending store
The report insights are based on Ericsson ConsumerLab ’ s global research activities spanning more than a quarter of a century . It primarily draws on data from an online survey conducted between October , 2021 , and November , 2021 , of early adopters of AR , VR and digital assistants in 14 cities around the world .
Michael Björn , Head of Research Agenda , Ericsson Consumer and IndustryLab , said : “ On the one hand , it may be difficult to imagine large numbers of consumers with expensive tech gear such as AR glasses , waterproof VR glasses , haptic body suits , tactile gloves and more at massive scale by 2030 .
Try before you buy – virtually , at least . Threequarters of consumers expect to be able to project their home inside the store when trying out new products .
The medical multiplex centre
We ’ re used to everything being instant . Why wait when it comes to health ? Only 77 % of consumers foresee in-mall medical centres with drop-in AI health scanning that gives near-instant health status updates .
The nature + park
For those stuck in cities , nature may be what ’ s missing . Just 42 % of consumers want to visit an in-mall park where they can feel closer to nature through digital and programmable materials that provide hybrid experiences .
" Yet , on the other hand , if such equipment could be shared at lower cost it is possible that large numbers of consumers will have it to enhance everyday shopping mall experiences .
“ In fact , 35 % of surveyed consumers think shopping malls are more likely to feature nextgeneration technology than homes , compared to just 14 % who disagree .
" Shopping malls have long been high-tech focal points , with many featuring cinemas , game arcades , concert halls , bowling alleys and more .
" They likely will continue to play that role . If anything , the future might be increasingly localised , with 32 % of respondents agreeing that high-tech shopping malls will make moving to small towns and rural areas more feasible and attractive – and just 13 % disagreeing with this .” x www . intelligentcxo . com
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