Intelligent CXO Issue 10 | Page 9

LATEST UPDATES

App offers employers a self-care resource for working parents

Mindful Mamas , a maternal wellness company that launched its mindfulness app in 2020 , has announced that the app is now available for employers to offer as an employee benefit . In 2020 , 9.8 million working mothers reported feeling burnout , proving the importance of nurturing women ' s mental health .

Recent feedback from those who have used the app indicates that more than 80 % of mothers reported feeling better or much better after completing a practice in the app .
Mindfulness and meditation have been shown to have a myriad of benefits including , but not limited to , increased focus , job satisfaction and a positive relationship to work . Mindful Mamas offers over 500 mindfulness , meditation and self-care practices that help mothers across the entire motherhood continuum from trying to conceive through empty nesting . Practices range from 30 seconds to 20 minutes and speak to the unique challenges and celebrations of motherhood in today ' s times .
" We hear from working women daily who feel torn between and exhausted by the demands of work and motherhood ," said Terra LaRock , Founder and CEO of Mindful Mamas .
" We understand the harm of portraying mothers as superheroes that ' can do it all ' and have made it our mission to not only normalise the hidden experiences of mothers but give them coping tools to help navigate everyday challenges ."

Singaporean businesses thrive through self-reliant strategies

As Singapore ' s economy gradually reopens and relaxation of the movement restrictions , SMEs remains in a tenuous position . However , with continuous support from the government and self-reliant adaptive strategies , SMEs are determined to not just safeguard their survival , but also ensure their long-term competitiveness as the economy recovers . adapting and evolving their business model and strategies to survive and thrive as the economy begins to recover .

" We are privileged and honoured to be working closely with many SMEs in Singapore and the region to help them reap the strategic benefits of Digital Transformation , by providing them with not just digital solutions and tools that are customised to their needs , but also our excellent support services to provide regular training to our customers to ensure they maximise the advantages afforded by our solutions and stay up to date and savvy with the latest developments in technology ," said Aaron Lee , Chief Executive Officer and Founder , Gabkotech Innovations .
During this period , SMEs were looking to engage in digitalising their business , as the movement restriction had shifted customer interactions to the digital space thus forcing SMEs to adopt technological solutions to meet the new market demands . Balancing this act , SMEs are also emphasising upskilling their workforce to integrate their digitalisation strategy better .
To mark their successes , 11 Singaporean SMEs have been named as winners in the Golden Bull Awards , for successfully
www . intelligentcxo . com
9