Intelligent CXO Issue 10 | Page 72

FINAL WORD business models and how they are set up . Here are a few examples :
Wholesaling
Wholesale e-commerce is a model where businesses sell their products to buyers in bulk at a discounted rate through online platforms .
Online e-commerce platforms , such as Amazon Business and Shopify , allow B2B businesses to automate their manual selling processes which improve the buying experience through its efficiency and speed .
Dropshipping
TO CHOOSE THE RIGHT B2B E-COMMERCE MODEL , ONE NEEDS TO PUT THE CUSTOMER AT THE HEART OF EVERY DECISION .
Dropshipping is a model where businesses use e-commerce to sell products without ever actually stocking the items themselves .
Instead , the catalogue items are purchased from a third-party supplier , usually a wholesaler or manufacturer and shipped directly to the customer . This means the business doesn ' t have to stock or own inventory .
This model provides a lower-risk approach for businesses to trial new products without having to purchase them upfront .
White-labelling
White-labelling is an e-commerce model that allows a B2B company to sell their products under another online company platform .
White-labelled companies allow your business to place your brand on the e-commerce platform and have the operation and management of the platform handled by the second company .
This e-commerce model allows your company to expand your client base , increase the distribution of your products , and reduce time and resources spent on marketing initiatives .
Subscription model
This is the perfect model for businesses that sell products or service on a recurring subscription revenue . The subscription model ensures a steady , recurring revenue stream . It also allows businesses to enhance their products and services to suit their customer ' s needs .
Making the right choice
E-commerce isn ’ t just about digitising old sales processes , it ' s more about reinventing it for future growth .
To choose the right B2B e-commerce model , one needs to put the customer at the heart of every decision . The digital experience must reflect the brand and satisfy all the customer ’ s needs . x
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