Intelligent CXO Issue 10 | Page 57

REGIONAL ROUND-UP

AFRICA APAC EUROPE MIDDLE EAST NORTH AMERICA

SEEK ASIA TO EMPOWER JOB SEEKERS AFTER ‘ GREAT RESIGNATION ’

SEEK Asia has launched its new omnichannel marketing campaign , aimed at getting job seekers , especially first jobbers , to work .

This comes after the pandemic caused unemployment rates to skyrocket to an
JOB SEEKERS ' DEMANDS HAVE EVOLVED BEYOND REMUNERATION – THEY WANT A SENSE OF FULFILMENT , GOOD WORK- LIFE BALANCE AND CAREER PROGRESSION .
Aptly titled ‘ Let ' s Get to Work ’, SEEK Asia ' s latest campaign will be rolled out in its six key markets , running across digital , Out-of-Home ( OOH ) advertising , social media and PR . ‘ Let ' s Get to Work ’ is a continuation of SEEK Asia ' s brand evolution that began in late 2020 and will focus its messaging on empowering job seekers to go after careers they are passionate about .
Jane Cruz-Walker , Chief Marketing Officer at SEEK Asia , said : " While the pandemic has caused widespread job loss , reduced working hours and pay cuts , it has also caused many to re-evaluate what they want out of their career . Job seekers ' demands have evolved beyond remuneration – they want a sense of fulfilment , good work-life balance and career progression – and it is time for companies to adapt to this new world of work .”
Peter Bithos , CEO of SEEK Asia , added : " SEEK Asia is the biggest and most trusted jobs board in Southeast Asia . Our ambition is to grow fourfold in the next five years and to expand our platform beyond what people have come to know and love us for . We are strengthening our existing business by making big investments in people , innovation and technology .
" Through ‘ Let ' s Get to Work ’, we will be able to better engage with and inspire job seekers to find jobs that are meaningful to them . With our appeal to job seekers , this will also allow us to get more employers on the platform looking for quality talent , allowing an explosion of opportunities . ‘ Let ' s Get to Work ’ is an integral part of SEEK Asia ' s commitment to job seekers and employers and this is just the beginning of our exciting developments and plans ." x estimated 81 million in Asia , with many still unable to secure a job .
The pandemic has also changed people ' s attitudes towards their jobs , with many re-evaluating where and how they want to work and the kind of work they want to do .
This has led to the emerging trend known as the ‘ Great Resignation ’, a term coined by associate professor of management at Texas A & M University Anthony Klotz , which explains why even experienced job seekers are choosing to leave their current careers in the search of something more meaningful .
www . intelligentcxo . com
57