Intelligent CXO Issue 10 | Page 39

INDUSTRY UNLOCKED quality service that creates a positive experience for enquirers , applicants and students .
Mike Calvert , Director of Student Services , said : “ We required a solution that could be deployed rapidly while maximising the opportunity to improve our recruitment activities . The Tribal Student Marketing and Recruitment solution meets that need and provides a solid foundation to evolve and tailor our CRM processes over time .
“ Our process of continuous improvement will be informed by the insights that Tribal ’ s powerful reporting tools will provide and we ’ ll be able to leverage Tribal ' s considerable experience working with universities around the world while moving quickly to fast-track our CRM deployment . There is also plenty of opportunity to tailor our solution over time as our understanding and experience grows .”
This latest contract win for Tribal Group will mark the third customer to implement Tribal Student Marketing and Recruitment solution in the APAC region , which also includes Te Whare Wānanga o Awanuiārangi in Whakatane , New Zealand and Nanyang Technological University in Singapore .
It adds to the organisation ’ s increasing number of Student Management Solution customers in the tertiary education sector in New Zealand .
Steve Exley , General Manager , New Zealand , Tribal Group , said : “ We are excited to continue to support the University of Waikato and to introduce our Tribal Dynamics platform into the suite of Tribal products that the university uses . We are all focused on the initial implementation phase and delivering a quality outcome for the university .” x www . intelligentcxo . com
39