Intelligent CXO Issue 10 | Page 38

INDUSTRY UNLOCKED
OUR PROCESS OF CONTINUOUS IMPROVEMENT WILL BE INFORMED BY THE INSIGHTS THAT TRIBAL ’ S POWERFUL REPORTING TOOLS WILL PROVIDE .
tailored to the education sector ’ s needs . The Student Marketing and Recruitment solution is designed to integrate seamlessly with student management systems to provide institutions with a full 360-degree view of the student .
It creates exceptional experiences to nurture demand , personalise interactions and build future student relationships by providing university staff with the tools to meet recruitment targets in a competitive landscape , while building a holistic view of prospective students , capturing data from initial enquiry through to admission . The solution delivers recruitment marketing campaigns and event management across email , text , social media and web channels .
In addition , the reporting available in the Student Marketing and Recruitment solution will deliver insights that will allow the university to continually improve its processes and the services it provides to students . Indeed , reporting will allow the organisation to develop and monitor key performance indicators and drive efficiency and effectiveness in its recruitment and support functions .
Another benefit will result from a greater range of staff across the university able to support student enquiries as these will be carefully tracked and distributed to those staff best placed to address them . The Tribal system will allow the university to develop service standards that will help ensure that it delivers a high-
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