EDITOR ’ S NOTE
LYNCHPIN MEDIA TEAM
Hello and welcome to the 10th edition of Intelligent CXO . I hope you had a good month and enjoy this latest issue .
Strategy is a key focal point this month , with social media and marketing taking centre stage in our cover story with Colin Watkins , Country Manager for France and the UK , and Director of Marketing for Europe at Duolingo . He speaks about the company ’ s recent success with social media , including TikTok and Twitter , elaborating on how the company integrated itself into modern pop culture and why it is crucial for businesses to do the same . Additionally , he gives practical advice to other enterprises on how they can use social media strategically to enhance their marketing . You can read his insights from page 44 .
2022 and post-pandemic recovery have both been hot talking points this month , with our Editor ’ s Question asking how the pandemic has affected organisations financially and how they should plan for the year ahead . Three leading experts offer insight and advice on page 20 . Our second feature , starting from page 41 , further expands on this as Jessica Robinson tells us about socially conscious investing , including why it ’ s a smart way to invest your money and its relationship with sustainability .
Tech is also at the forefront this month , with a range of features discussing the impact of technology on modern
enterprises . For example , on page 14 , John Lamphiere , RVP EMEA & APAC , at ActiveCampaign , discusses how automation can be harnessed to improve customer service even while you sleep . He emphasises the importance of the impression of your brand , with the average person spending 145 minutes a day on social media .
Another example is our Get to Know feature on page 63 , which this month spotlights Tapoly , an InsurTech firm , and highlights how the company is using tech to streamline processes and meet the market ’ s needs . While on page 66 , Dragos ’ CEO , Robert M . Lee , gives his thoughts on how OT cybersecurity has risen to the top of the CISO ’ s priority list .
We also have a round-up of all the latest business news from across our regions , while our ‘ intelligent ’ brands sections look at the latest news in finance , marketing , HR solutions and employee engagement .
I hope you enjoy this issue and please do not hesitate to get in touch if you ’ d like to contribute to a future edition .
Catherine Darwen Editorial Assistant
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Rebecca Miles , Editor of Intelligent CXO , is currently on maternity leave . While she ’ s enjoying precious time with her new arrival , Catherine Darwen and Jess Abell , will be heading up Intelligent SME . tech and Intelligent CXO . They would be delighted to hear from you . You can email catherine @ lynchpinmedia . com or jess @ lynchpinmedia . com
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