INDUSTRY UNLOCKED
Kaspersky ’ s basic security rules include :
• Do not click on suspicious links in emails and messages in chats
• If you have found out about a particular promotion and want to participate , check the official website or official social media accounts to reassure that this company or brand is holding it
• Install a reliable security solution with up-todate databases of phishing sites , scam and spam , such as Kaspersky Total Security
• Never share confidential information with third parties , including a one-time code from an SMS or push notification
• Install a solution that detects phone numbers of spammers and fraudsters
• Remember : If an offer on the Internet sounds too tempting to be true , then most likely it is fake
A recent study by The University of York has revealed that our social media accounts have the potential to completely change the way we feel about our memories , with their value for many being measured through ‘ likes ’ and external validation . Yet with a recent report by the BBC revealing that social media could be linked to poor mental health , Instagram is now allowing users to hide their ‘ likes ’, in a bid to reduce pressure . Similarly , a new regulation from Norway ’ s Ministry of Children and Family Affairs has been brought in to try and fight unrealistic standards , by requiring influencers who are making money from their content to label when an image has been retouched .
Our social media accounts are often bombarded with an array of idealised images , from ‘ ideal ’ lifestyles and relationships to the ‘ perfect ’ career . As such , an emerging social media trend to counter such negative effects has made influencers show the drastic impact that ‘ lighting and tensing ’ can have on images , with many now sharing both ‘ perfect and relaxed poses ’ to ‘ normalise ’ all body types . Similarly , there has also been a rise in ‘ Instagram versus reality ’ to bring awareness to the fact that our social media platforms are rarely a reflection of reality .
Wouter Staatsen , CEO of PastBook , discusses the value of governments and platforms making social media a representative facet of everyday life : “ Social media has had an increasingly bad reputation for unrealistic standards and an idealised version of each user ’ s life . There has , however , been a recent shift and desire to make social media accounts more realistic and true to real life .
“ Whether it be regulation on filters or making the number of likes each post on Instagram gets invisible , both governments and platforms are making social media more representative of every facet of life .” x www . intelligentcxo . com
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