Intelligent CXO Issue 05 | Page 37

INDUSTRY UNLOCKED

The impact of social media on everyday life

Social media is naturally still an important part of a business ’ marketing plan . It helps raise a company ’ s profile and brings in sales . Recent research by Reboot Online suggested that a proportion of people would ideally like to quit social media for good but even taking these searches into account , it is still a very small number of active social media users . There is , however , an increased risk of being vulnerable to a cybersecurity attack on social media , as revealed recently by Kaspersky .

Social media , for many of us , has become an essential part of our daily lives . While social media has many positive attributes , it can be a very toxic environment at times .

Reboot Online utilised online analytics tool , Ahrefs , to establish in which countries the citizens are most likely to quit social media , based on key online searches indicating their clear intention to quit social media .
Reboot Online classified and grouped consistently recurring Google searches by individuals on quitting social media such as ; ‘ How to delete social media ?’, ‘ How to delete Facebook ?’, ‘ How to delete Instagram ?’, ‘ How to delete Tumblr ?’, ‘ How to delete TikTok ?’, ‘ How to delete Twitter ?’ and ‘ How to delete Snapchat ?’ as online searches which most signify users ’ desire to quit social media .
Reboot Online found that Americans are the most likely to quit social media with an average 1,134,400 online searches per month indicating their intention to leave social media for good . The equivalent of 36,594 online searches each day . When put into context of how many active internet users there are in America ( 312,320,000 ), this equates to 0.363 % of American internet users wishing to quit social media .
In second position is India as there is an average 497,940 online searches a month by Indians signalling their desire to quit social media . The United Kingdom is in third place as there is an of average 308,850 online searches every month from Brits demonstrating their desire to exit social media permanently . When considering the amount of active internet users in the United Kingdom ( 65,001,016 ), 0.475 % of British internet users are keen to quit social media each month .
Canada ( 109,120 online searches ) and Australia ( 97,060 online searches ) are among the other countries where there are more than 90,000 online searches per month from citizens indicating their ambition to quit social media for the foreseeable future , respectively ranking fourth and fifth .
At the other end in 20th spot is Spain with an average 3,330 online searches a month from Spanish citizens showcasing their aspiration to leave social media for good . When put into
SOCIAL MEDIA IS HIGHLY INTEGRATED IN OUR DAILY LIFE AND SCAMMERS JUST CANNOT MISS THE OPPORTUNITY TO REACH USERS DIRECTLY THROUGH ALL THE POPULAR PLATFORMS .
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