Intelligent CISO Issue 9 - Page 23

infographic the brands they interact with to provide a layer of protection when it comes to their identity and personal information.” Younger generation has higher trust in brands Ping found the greatest discrepancies in security sentiment and practices between those under 35 and those over 55. While the younger generation has greater confidence in brands’ ability to protect their personal information and is more likely to spend more to ensure their personal information is protected, the older group guards their sensitive information more carefully and is less likely to have experienced financial loss as a result of a data breach. u Sarah Squire, CTO Office, Ping Identity | Issue 09 With the prevalence of data breaches and leaks, enterprises must have the proper controls in place or they become at risk of losing consumer trust and business. 23