industry unlocked
Deakin , Senior Vice President of Brand and Design at Jumeirah Group . “ With our new partnership with Incode , we will leverage the system ’ s personal recognition capabilities and connectivity so that our in-house systems can intuitively tailor the guest experience based on purchasing behaviour and stored personal preferences , building trust and strengthening connections .”
The two companies share a vision to disrupt today ’ s hospitality experience , where generic and disjointed experiences remain pervasive . Highlights of the partnership include :
• Transparent guest identification : In a matter of seconds , even before arrival , the industry ’ s only fully automated identity verification engine validates the identity of a guest and associates him or her with a Jumeirah One account . This allows guests to identify themselves at their convenience and immediately introduces a magical , personalised experience upon arrival .
• Automated digital ID creation : A digital profile of each guest is automatically created from existing IDs and payment sources . The guest ’ s identity becomes the foundation for customising every interaction , on and off property .
• Seamlessly integrated experience : Once onboarded , guests use their most unique attribute – their faces – to fully manage their respective journeys . From booking on Jumeirah . com , to accessing a digital key and ordering amenities and room service , the identity-centric journey translates into the industry ’ s most transparent experience ; all while ensuring that privacy and security remain paramount .
• Contactless payments : Using biometrics , guests pay for any service across their respective property without the need for a physical payment card .
“ We are honoured to have the opportunity to partner with Jumeirah Group to pave the way for a new generation of highly curated and personalised services ,” said Ricardo Amper , Founder and CEO of Incode . “ Together , we have created an experience that brings a ‘ wow ’ factor , creating ‘ aha ’ moments across every touchpoint in the guest journey . By remodelling and removing friction across these experiences , we are building trust and creating delight between hotels and their customers .” u
46 www . intelligentciso . com