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across the region surveyed do offer SSO capabilities , less than one-third offer MFA ( 31 %), biometrics ( 28 %), social logins ( 37 %) or passwordless ( 22 %).
Across the six markets surveyed , 11 % of the IT and marketing decisionmakers said they don ’ t offer any of these login technologies .
“ Clearly there ’ s a gap between consumer and business expectations , but it really comes down to convenience . Consumers want to use digital services , but if the
Consumers want to use digital services , but if the login process is clunky or frustrating , they will take their business elsewhere . login process is clunky or frustrating , they will take their businesses elsewhere ,” said Richard Marr , General Manager for APAC at Auth0 . “ With the proliferation of online threats , organisations are challenged to find the right balance between ease and security and it ’ s really an ‘ aha ! moment ’ when they realise how identity management can help .”
Looking at the international comparison , APAC organisations are ahead of their European counterparts in offering technology such as social logins , biometrics and MFA .
Australian and Singaporean businesses are twice as likely to use biometric login , with 34 % of IT and marketing decisionmakers surveyed saying their companies currently offer customers the ability to log in with the use of biometrics , compared to Germany ( 17 %), France ( 14 %) and the UK ( 14 %).
“ MFA and SSO are still relatively new technologies for the vast majority of organisations and developing biometrics or passwordless is a heavy lift ,” said Marr .
“ With a modern identity platform , businesses can not only offer the easiest and most secure user experience possible , they can also experiment with different login options to find what works best for their audience .”
Auth0 , recently acquired by Okta , provides a modern identity platform that helps organisations meet the security , privacy and convenience needs of its users . u www . intelligentciso . com
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