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BUSINESSES FALL SHORT OF CONSUMER EXPECTATIONS FOR LOGIN EXPERIENCES
A survey from Auth0 has revealed that APAC businesses fall short of consumer expectations for login experiences .
uth0 , the modern
A identity platform , has announced findings from its international research into Customer Identity and Access Management ( CIAM ), The Login Experience Customers Want .
The study , conducted by Auth0 and YouGov , reveals that most organisations in Asia Pacific ( APAC ) fail to meet consumer expectations around login technology , highlighting how a login box can impact the user experience of a brand . The study found that consumers across APAC want greater choice in login technologies and actively seek them out .
More than half ( 51 %) of APAC consumers surveyed say they are more likely to sign up to an app or online service if a company offers Multi-Factor Authentication ( MFA ).
More than half ( 52 %) are also more likely to sign up if a company offers Single Sign-On ( SSO ) – using a single ID and password for multiple related services , followed closely by demand for biometrics ( 47 %), social logins ( 42 %) and passwordless ( 40 %).
Most APAC businesses don ’ t offer these login options , despite the demand and general frustration with using traditional passwords . While 45 % of businesses
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