FEATURE
it needs to be timely , contextual and appropriate . It ’ s critical to provide consumers with messages that won ’ t be ignored , delivered only when they are needed with warnings that are tailored to the individual customer and each individual moment .
The question is ; how can this be accomplished ?
The Callsign approach to preventing scams
Callsign ’ s technology takes a passive , less intrusive approach . Technology
Effective communications in fraud prevention are incredibly important , good defence is the best offence .
looks for signs of danger and alerts the customer only when behaviours or transactions are unusually different , rather than constantly intervening . Effective fraud detection and prevention needs a holistic view , one that considers all of the scam risk factors , not just indicators in isolation : warnings and education are critically important parts of the equation and should be used when appropriate .
Callsign technology monitors threats and uses behavioural biometrics passively and only intervenes when there ’ s a high risk of danger . For example , Callsign detects if a customer is typing with one hand – an indicator that they are being coached by a fraudster on the phone . If a customer seems prone to be a victim of a scam , they will receive a tailored warning message that they could be victims of fraud and asked further questions to pinpoint the risk .
This type of intervention can be tailormade to best fit the most appropriate interaction at the time . As Callsign is designed to seamlessly integrate with existing systems , it means that risk gaps
While detecting fraud is a first step , it is not the answer . The solution must be to prevent fraud happening .
in authentication and identity can be quickly and easily closed .
Fraudsters will always be fast in identifying and exploiting new opportunities and victims as technology and society continue to change and evolve . What it means to be a vulnerable target is constantly changing , but it doesn ’ t mean they have to remain vulnerable .
Callsign always prioritises identity and authentication for its customers and organisation , providing safety and security . u
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