Intelligent CIO North America Issue 09 | Page 26

TRENDING within the last year . Younger generations and those who are working remotely are more likely to say so compared to their counterparts .
• Among adults who use messaging apps , video calls and social media to communicate , nearly one in three anticipate they will be using each respective form of communication more a year from now than they are now .
• The strongest increase in reported usage from before the pandemic to during the pandemic is observed for video calls ( 21 % to 26 % for friends ; 25 % to 31 % for immediate family ).
Retail
While online , contactless payments and non- traditional shopping experiences were not born of the pandemic , the last year has expanded Americans ' familiarity and use of them .
Most adults say they were shopping mostly in person pre-pandemic ( 60 %), while just over a third say the same now ( 37 %). Adults surveyed anticipate that a year from now , they will be shopping in person and online equally ( 42 %).
• One in four adults say they ’ ve recently shopped mostly online ( 24 %), while one in three say they ’ ve recently shopped through an equal mix of in person and online ( 34 %).
• About one in three adults say they either used or heard about contactless credit cards ( 36 %), contactless mobile payments ( 33 %) and grocery delivery services ( 38 %) for the first time during the Coronavirus pandemic .
• More than one in five adults anticipate they will be using selfcheckout ( 23 %), contactless credit cards ( 24 %) and contactless mobile payments ( 22 %) more a year from now than they are presently .
• Only 16 % expect they will be shopping mostly online a year from today , a six-point increase from before the pandemic and an eightpoint drop from today .
Verizon commissioned this poll , conducted by Morning Consult , on March 12 to March 14 2021 among a national sample of 3,000 adults in the US .
The interviews were conducted online and the data was weighted to approximate a target sample of adults based on gender , educational attainment , age , race and region . p
26 INTELLIGENTCIO NORTH AMERICA www . intelligentcio . com