Intelligent CIO North America Issue 07 | Page 19

LATEST INTELLIGENCE

FOUR WAYS TO IMPROVE CUSTOMER EXPERIENCE WITH A MODERN IDENTITY SERVICE

Organizations want their dev teams to roll out

great new experiences that attract and retain customers while improving their lifetime value . However , today ’ s end users are trained by the Googles , Amazons , and Facebooks of the world to disengage from experiences that aren ’ t technologically advanced , frictionless , omni-channel , and relevant . leveraging new methods and tools such as API first , containerization , and microservices .
In order to unify the customer experience and drive engagement , there needs to be an identity layer serving as the connective tissue between apps , devices , channels , and experiences .
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You are struggling to find enough developers to execute on all the things you ’ re trying to accomplish . Important initiatives are weighed down by the burden of legacy infrastructure , including outdated identity systems ( e . g . WAMs ) built for yesterday ’ s apps .
Developers are moving away from monolithic app architectures towards modern app development ,
A modern identity service helps dev teams speed up time to market and deliver the following key product attributes that drive engagement :
• Seamless omni-channel experiences
• Simple , compelling , and self-service onboarding
• Frictionless and secure experiences
• Personalized interactions p
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