Intelligent CIO North America Issue 6 - Page 36

TALKING business

TALKING business


‘‘ business


20 important statistics about the B2B customer experience

Customer service has always been important for B2B sellers , but the demands of B2B buyers have shifted in line with what they have come to expect from their experience as consumers . Corbin Murakami , Sr . Product Manager of Commerce at Liferay , tells us why an excellent customer experience is the key to B2B success .
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