Intelligent CIO North America Issue 05 | Page 48

COUNTRY FOCUS : EAST COAST
When Huge , a digital marketing agency based in New York , needed a modern resource management solution that could eliminate the shortcomings of its legacy systems it turned to Mavenlink to enable accurate reporting , provide improved visibility into utilization and standardize the business processes used across its many offices .

Huge improves and stan with Mavenlink

Huge is a digital marketing agency that provides

strategy , marketing , design and technology services to Fortune 100 companies .
It designs best-in-class experiences rooted in the technology , data and organizational strategy required for operational excellence .
The challenge : Moving past manual processes
Huge ’ s consulting team works closely with clients to operationalize Digital Transformation , including setting up appropriate technologies , processes and capabilities required to reach success .
Huge works in close collaboration with clients , helping them to solve their biggest problems with a usercentric , data-driven approach that focuses on creating a seamless experience across all digital , physical and communication touchpoints .
The unified brand experiences created by Huge result in consistent , impactful and valuable user relationships for clients .
Their previous system helped support Huge in its early stages as a small organization , but as Huge grew across multiple disciplines , multiple offices and different currencies , it could not keep up .
The limitations of the legacy system prevented efficiencies across a wide variety of business processes , including reporting and utilization .“ We were always running data because it was continually
48 INTELLIGENTCIO NORTH AMERICA www . intelligentcio . com