INTELLIGENT BRANDS // Mobile Technology
Caribbean operator Digicel deploys Evolving Systems ’ Evolution platform on Microsoft Azure
Evolving Systems , a leader in realtime digital engagement solutions and services , has announced that its fully scalable Evolution platform has been deployed by Digicel .
Headquartered in the Caribbean , complete communications provider Digicel offers affordable and innovative mobile services , enterprise solutions and cloud computing , and operates in 30 markets across the Caribbean , Central America and Asia Pacific regions .
Digicel will deploy Evolution on Microsoft Azure . Evolving Systems and Digicel have been longstanding partners and , after a successful trial , the operator upgraded to Evolving Systems ’ full Evolution platform .
The upgrade enables Digicel to take much greater control of its campaign management activities , both better anticipating and better meeting the needs of its customers .
As Digital Transformation takes hold across the telecoms market , fiercer competition to both win and retain customers , the increasing importance of accommodating third party partners , and the ability to analyze vast quantities of Big Data are key components of effective customer value and loyalty strategies .
The Evolution platform gives Digicel functional advantages in all these and other areas . Specifically at Digicel , Evolution will be used to execute CVM campaign management through app push , SMS and crucially to access the latest software capabilities such as improved and more Big Data real-time triggers and new channels in the company ’ s ‘ below the line ’ campaigns .
Digicel is using Azure as part of its global ‘ Cloud First ’ strategy , which delivers the benefits of the cloud to Digicel and its customers . This includes worldwide reach with hybrid infrastructure , strong security and the ability to deploy new solutions rapidly in response to emerging challenges . Using Azure , Digicel enables simplified operations and ensures efficiency , while delivering cutting-edge and innovative technologies to Digicel ’ s markets across the Caribbean , Central America and the Pacific .
Matthew Stecker , CEO Evolving Systems , said : “ The implementation of Evolution on Microsoft Azure , coupled with Digicel ’ s commitment to innovation , employs our key strengths in delivering real-time , innovative digital customer engagement and as a technology enabler for CVM and loyalty programs .” •
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