INTELLIGENT BRANDS // Green Technology
Scality will plant 14,000 trees with reforestation efforts across California and Europe
2021 . The other 4,000 trees will be planted at the start of 2021 near Paris . Employees from Reforest ’ Action and Scality will come together with forestry experts and agricultural technicians to plant trees and will work with local communities to ensure their growth with the best possible conditions .
And even after the COVID-19 shutdown cancelled all global travel , Scality ’ s leadership team remained steadfast in its commitment to Reforest ’ Action .
“ Scality built conservation and charity into our business model ,” said Roxanne Crossley , Chief of Staff at Scality .
“ Partnering with Reforest ’ Action now takes this to the next level . Fourteen thousand trees may seem like a small drop in the bucket but we believe every drop counts . We remain committed to our communities and our future generations to make even a small difference in global climate change .”
Scality , a leader in software solutions for distributed file and object storage , has announced an initiative with Reforest ’ Action to plant 14,000 trees to help address climate change in California and Europe by the end of 2021 .
The effort has become a more urgent priority after the recent complex lightning fires in California burned over 1.4 million acres surrounding US Scality ’ s home base in the San Francisco , Bay Area .
“ Our discussions with Reforest ’ Action began earlier this year with a commitment to offset our travel-based carbon emissions ,” said Jerome Lecat , CEO of Scality . “ But now , this partnership has a much deeper meaning and urgency . The recent fires surrounding the San Francisco , Bay Area have touched us personally . There is nothing like the smell of smoke in your own backyard and realising that this represents the destruction of some of California ’ s most vibrant communities and beautiful 2,000-year-old growth redwood forests .”
To help the most impacted forests in California , Scality is committing to planting 10,000 trees in California by the spring of
Reforest ’ Action was founded in 2010 to raise awareness about the enchanting power of forests and the need to protect them . They focus on multi-species planting projects , adapted to the local ecosystem . Since its creation , 10 million trees have been planted across the globe to improve the condition of humanity and the erosion of biodiversity .
“ We are excited that Scality is taking this new step in environmental philanthropy ,” said Stéphanie Bonet , Partnership Manager at Reforest ’ Action . “ They now join a diverse group of businesses including Enterprise Rent-a-Car , Pampers and the Arbor Day Foundation to improve the environment through local action . We welcome Scality to our family and stand ready to help California ’ s forests together .” •
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