NEWS
Sitecore honors customers in 2020 Ultimate Experience Awards
Sitecore , a global leader in digital experience management software , has announced the 2020 Sitecore Ultimate Experience Award recipients .
BrandShield helps pharmaceutical companies fight back against online scammers
Johns Hopkins Medicine , EPA Victoria , Triumph Motorcycles , Coates Hire and Soho House were honored for creating exceptional customer experiences using Sitecore technology .
Ultimate Experience Award winners were selected from each of the four 2020 SEA categories – ‘ most impactful human connections in a changing world ’, ‘ most intelligent content optimization ’, ‘ best innovation with emerging technologies ’ and ‘ most sophisticated implementation ’.
“ It means a lot that we ’ ve received the Ultimate Experience Award for impactful human connections ,” said Aaron Watkins , Senior Director of Internet Strategy at Johns Hopkins Medicine , based in Baltimore . “ The mission of our internet strategy team is to connect the people of the world with the people of Johns Hopkins Medicine . Digital Transformation during the pandemic for us involves making sure our content on symptoms , diagnosis , prevention and wellness is accessible to all through digital channels .”
Paige O ’ Neill , Chief Marketing Officer , Sitecore , said : “ Through the Ultimate Experience Awards , we were looking to further highlight some outstanding Digital Transformation stories from our roster of 2020 Experience Award winners .”
BrandShield , a leading provider of cyber solutions from brand protection to online threat hunting , has been awarded a contract with the Pharmaceutical Security Institute ( PSI ).
Based in Washington DC , PSI was set up in 2002 by the security directors from 14 major pharmaceutical companies .
Working with its members , PSI has developed improved systems to identify the extent of the problem of counterfeit medicinal products and to assist in coordinating international inquiries .
BrandShield has entered into a contract with PSI on a joint program to focus on helping to detect and remove online threats on behalf of several of PSI ’ s members , such as rogue pharmacies , counterfeit sales of drugs on online marketplaces and social media phishing campaigns . These members include some involved in developing COVID-19 vaccines .
Yoav Keren , BrandShield CEO , said : “ One of the biggest sectors being targeted by online scammers and con artists is pharmaceuticals . Cybercriminals across the world are trying to capitalize on peoples ’ fears about COVID-19 to push counterfeit medicines or launch phishing campaigns by impersonating well-known pharma companies .
“ Fake medicines are a real threat to the health and safety of patients around the world . With , hopefully , vaccines becoming available in the coming months , it is vital the industry gets to grip with online threats .
“ We are excited to be working with the PSI in helping some of their members fight this danger .”
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