Intelligent CIO North America Issue 33 - Page 11


Prada Group partners with Adobe to reimagine in-store and digital experiences

The partnership spans Prada Group ’ s range of brands , including Prada , Miu Miu , Church ’ s , Car Shoe , Pasticceria Marchesi and Luna Rossa .
Prada Group will leverage Adobe Real Time Customer Data Platform and Adobe Journey Optimizer , part of Adobe Experience Cloud , to combine vast amounts of existing data , creating unified customer profiles and delivering personalized experiences across any channel in real time . These tools will allow the Group to deliver relevant content to customers at the moments that matter .

At Adobe Summit – one of the world ’ s largest Digital Experience

Conference – Prada Group and Adobe have announced an enhanced partnership to enable real time personalization and increase revenue , elevating the global luxury group ’ s customer experiences across all digital and physical retail properties .
Customers who have opted in will enable sales assistants to know when they visit a store and their preferences , with the goal of a richer personalized experience . For example , a customer who has researched a bag online may be invited to see the bag ’ s latest seasonal colors in person , where a sales assistant will be ready to provide a tailormade experience . After leaving the store , the customer will receive recommendations based on their purchase , in-store experience and online profile .

LogRhythm enriches security analyst experience

LogRhythm , a company empowering security teams to navigate the everchanging threat landscape with confidence , has announced its fourth consecutive quarterly release of innovation across its entire security operations portfolio , cementing its commitment to being an authentic , customerfocused cybersecurity partner .

LogRhythm . “ Our vision and mission are led by a team of passionate , courageous and perseverant leaders devoted to consistently enhancing customer satisfaction , employee engagement and operational efficiency . We are built on two decades of solving customers ’ challenges through our unparalleled services and industry-best solutions and we ’ re just getting warmed up .”
LogRhythm has 20 years of experience in the cybersecurity industry and continues to showcase unmatched commitment to customers with product innovations that make life easier for security teams .
New automation , extended threat detection capabilities and improved log source management give analysts a simplified experience to focus on detecting , investigating and responding to threats . In its continued commitment to customer satisfaction , LogRhythm also announced the Unlimited Upgrades Service by the Professional Services team , which easily assists customers in upgrading to every quarterly SIEM release .
“ LogRhythm is proud to be celebrating our fourth consecutive innovation launch , furthering our commitment to keeping our innovation promises to customers every 90 days ,” said Chris O ’ Malley , CEO of
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