Intelligent CIO North America Issue 33 | Page 79

. . . GET TO KNOW . . . Bradley Jones , CRO at Indeavor
On the lighter side of things , we ask the industry experts what makes them tick . . . .

. . . GET TO KNOW . . . Bradley Jones , CRO at Indeavor

wWhat would you describe as your most memorable achievement ?

The first leader I served under used a phrase almost daily – Winning is Hard . I try my best to enjoy each win . It ’ s not always easy , but this experience is a journey .
The one constant I can call out are the relationships I ’ ve made along the way . A large portion of my community , both personally and professionally , are the same people I ’ ve worked along-side . It creates a special bond with someone when you do what it takes to achieve that win – I ’ m grateful for those I ’ ve been able to experience it with .
What first made you think of a career in technology ?
My journey is somewhat unique in that I ’ ve served in most of the roles our technology enables – frontline to leadership . At every level it became clear that digital enablement was a key , long-term focus for investment .
It was also apparent that the market was incredibly underserved both in terms of available , scalable tech and resources with the skills to enable ops and tech to co-exist . I jumped headfirst into the juxtaposition .
What style of management philosophy do you employ with your current position ?
An organization needs diversity in perspective to drive innovation . A key enabler to this is healthy conflict .
To have comfort with healthy conflict you need trust and respect . I ’ m not sure this is a management style , but I believe in the statement above and try to cultivate it .
What do you think is the current hot technology talking point ?
Human-centric design . I view all other topics as an enabler to this . Tech is changing at such a rapid pace and consumers have more optionality than ever . If you don ’ t deeply understand your user , their problems and can truly enable them – it ’ s over .
How do you deal with stress and unwind outside the office ?
My wife and two young boys are my deepest source of joy . It ’ s hard to keep the work brain turned on when a four-year-old and two-year-old meet you at the door .
If you could go back and change one career decision what would it be ?
Prioritizing chances instead of status-quo earlier in my career . Balancing risk , having the hard conversation ,
An organization needs diversity in perspective to drive innovation .
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